Did Ubisoft Switch Marketing Deal Again From Xbox One to PS4 with Assassin's Creed Syndicate?

Promotional marketing deals with this or that side have become rather prevalent in the past few years, especially with the new generation, in which the competition between PS4 and Xbox One has become fiercer, with both Sony and Microsoft scrambling to associate this or that prominent AAA third party game with their main consoles.

At times that kind of deal results in console bundles, in other cases you see exclusive platform-specific content, and most of the time it ends up having the marketing of a game plastered with blue or green.

This time around it seems that Ubisoft switched camp again, moving to the PlayStation one with Assassin's Creed Syndicate.

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DarkOcelet1285d ago (Edited 1285d ago )

I wouldn't be surprised if they did. Sony owns half the market with the PS4.

And the other half is WiiU and Xone combined.

Transistor1284d ago (Edited 1284d ago )

This trend will continue.

It's hard to outbid consumers money and PS4 has 2x as many.

Rookie_Monster1284d ago (Edited 1284d ago )

Ms probably have too many of their own exclusives to market in the 4th quarter like Halo 5, Forza 6, Tomb Raider, Gears Ultimate Edition as well as 3 of the best known franchises in Madden, COD, and probably Fallout 4 and some sacrifice of other marketing deal were needed. Probably 1/2 their marketing budget will be used on Halo 5 as opposed to Sony having extra marketing funds and use it on third party games due to delays of Uncharted 4 and Ratchet and such. SONY needed a FPS and Action/Adventure game to compete with Halo and Tomb Raider this Holiday so they probably put up a bit more money to secure deals for those 2 games as they don't have any exclusives of there own this year to compete on the exclusive front.

Don't kid yourself with "outbid consumers money" part as publishers will happily market their games to the highest bidder and MS can easily choose to Market every game they want with the amount of money they got but their effort this year is on their Fall exclusives and the cash cow known as Halo.

Simple logic. In the end all third party games will be on both platforms regardless od which logo appears at the end of the commercial but it is the AAA exclusives that will be important during the all important holiday season and MS is winning that battle. FACT

Khajiit861284d ago (Edited 1284d ago )


Reasons I didnt get Xbox One... Sick of Halo and Forza, over and over and over and over, its like COD and Madden.

Hopefully Gears Ultimate Edition works out better than MCC and Ill "probably" get to play Tomb Raider on PC.

2015 or 16. Ill get it without spending $350 on Xone for just that reason. Played Gears and wouldnt be surprised if the new one comes to PC as well, I hope it stays exclusive.

Transistor1284d ago

" 3 of the best known franchises in Madden, COD, and probably Fallout 4"

Madden, yes.

I wouldn't be so sure about the other 2.

Rookie_Monster1284d ago


Did you missed the memo? Tomb Raider on PC won't be release in 2015 as the exclusive is only for xbox this a fall and the fate of the PC version is still unknown.

The denial is strong here. I too get most of games on PC like Batman Arkham Knight and MGSV but since Tomb Raider is only on Xbox this year, I'll get it on XB1 instead of waiting and hoping it will come.

PlayableGamez1284d ago (Edited 1284d ago )

Halo is not a yearly franchise like COD and Madden. The last major Halo to release (not including MCC since it's just a compilation of old Halo games brought to the Xbox One) was Halo 4 and that was back in 2012. It's 2015 and were getting Halo 5.

As for Forza and Forza Horizon they are two different games. And they come out every two years. And even so, Forza as a franchise just barely started being a yearly franchise. And we don't even know if their is going to be a Forza Horizon 3 or what not.

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DarkOcelet1284d ago

Thats why games sells the most on PC....

Oh Wait!

Cuzzo631284d ago

I would reply but you only had 2 bubbles.

LuckyChamCham1284d ago

Come need to bring pc into this geez -_-

JasonKCK1284d ago

PC tends to be left out of the discussion when console is involved, even though it does outnumber all the consoles.

Khajiit861284d ago (Edited 1284d ago )

How many of those can run Witcher 3?

Dont kid yourself, I have a 970 but to think every PC purchased is a gaming PC is silly. Anyone can join Steam, I did last year on a PC that couldnt run WOW on low.

curtis921284d ago

@Jason, yeah PCs outnumber consoles by a landslide. So that should say a LOT that games continue to sell more on consoles by a landslide.

BG115791284d ago (Edited 1284d ago )

Look at Ubisoft's last financial report. You will see that 32% of revenues for 2014/15 come from PS4 software sales. It's 12% for PC. PC did manage to equalize the PS4 on the last fourth quarter, but globally consoles bring more money to Ubi...

So Ubi is just following to money.

IrishSt0ner1284d ago

An inconvenient truth it seems :)

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Brotard1284d ago

But Xbox outsold ps4 in the U.S. Last month! We all know that means Xbox has "officially" turned things around and they are gaining ground. At least that's what major publications are saying. And I always believe them!

uptownsoul1284d ago (Edited 1284d ago )

Yeah but the difference between Xbox One and PS4 for April 2015 NPD is like < 15k …PS4 makes that difference up in 1 week from the Japanese gap

kraenk121284d ago (Edited 1284d ago )

So it doesn't matter PS4 sold more than twice as much worldwide...I understand.

Sonyslave31285d ago (Edited 1285d ago )

Sony always had exclusive advertise rights for assassin creed going back 2 ps3 era.

The last Assassin it was showing PS4 logo -___-

MasterCornholio1284d ago

Didn't Ubisoft make a marketing deal with Microsoft for Unity?

I do remember them showing the game off first on XB1 however Black Flag was marketed for the PS4.

KarmaV121284d ago

Are you talking about Unity? Microsoft had a marketing deal for that. They showed it at E3 during the conference as well...

PS: Nice name

GreetingsfromCanada1285d ago

It's likely Sony offered pay at least somewhere around the Microsoft amount and the shear amount of systems sold did the rest.

Dlacy13g1284d ago

honestly... I don't think I really care who foots the bill for advertising this game or that. Just make it a good game Ubisoft.

Captain_Wormy1284d ago (Edited 1284d ago )

I see no point in buying the advertisement rights since the game is still going to sell more on PS4 even if MS had the rights. ¯\_(ツ)_/¯.

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