Analysis of Americas Sales for the Week Ending July 12, 2008

VGChartz runs us through the past week:

After a pretty big week for new software last week, Civilization Revolution was the top new debut for the week, at a respectable 117,000+ on Xbox 360, PS3 & DS.

Total hardware sales are up slightly from last week, led in raw units by Wii & DS and week over week increases by PS3 and PSP.

The major milestone for the week belongs to the Wii though. At 12,830,822 units lifetime in the Americas through the week ending July 12, 2008 Wii has topped Gamecube Americas sales.

Gamecube finished up its sales life earlier in 2008 at roughly 12.73 million. At 306,000 units of hardware sold for Wii & DS vs. 218,000 units sold for all other platforms Nintendo's momentum continues to build largely interrupted despite occasional Xbox 360 (Halo 3, price cut) and PS3 spikes (Metal Gear Solid 4, price cut).

Next week the mid-model Xbox 360 will be priced at $299, so there should be another short term spike. But with a quick phase out, it doesn't look like Microsoft plans on using the 'price cut' as a momentum changer. Until the next wave of price cuts and/or compelling software arrives to shake demand up a bit, the sales hierarchy should continue as is.