Forbes Writes: "Jack Tretton knows the PlayStation family faces some challenges these days.
The Sony division is facing new competition from Apple, it has a high-priced videogame system in a rough economy, and it's in a fierce fight with Microsoft and Nintendo. But Tretton, president and CEO of Sony Computer Entertainment America, is optimistic about the future--and realistic about the present.
At $399, the PlayStation 3 costs a lot--though less than the $499 it did last week--but it's still the most expensive flagship system on the market. Microsoft's Xbox 360 is $100 cheaper, and Nintendo's Wii retails for just $249--when you can find it on store shelves, that is.