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Nintendo Delays Emerging Market Console in Favor of Smartphones

Nintendo Co. will delay the introduction of a new game player designed for emerging markets, preferring instead to test the waters with smartphone offerings.

“Launching a new console in an emerging market and risking failure is not something investors would welcome now,” said Yasuaki Kogure, chief investment officer at SBI Asset Management Co. in Tokyo. “Mobile not only offers an existing platform in developing counties, but also a low-cost way of testing the market.”

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bloomberg.com
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Transistor948d ago (Edited 948d ago )

This is not a good sign.

“Launching a new console in an emerging market and risking failure is not something investors would welcome now,”

That's not beating around the bush at all, the investor are more interested in mobile.

Transistor948d ago

To clarify so people don't overreact, I'm not saying its over for the consoles for them, it just shows an extreme amount of confidence in the mobile market even if its just beginning with emerging markets.

Kevlar009948d ago (Edited 948d ago )

A new system is a risky venture. Spending a bunch of money on R&D for something that may not sell, especially after the WiiU is hard to pull the trigger on (Nintendo would be worrying about both the WiiU/3DS successor and a different console for emerging markets).

With mobile you already have over a billion in existence, you just need to focus on software which Nintendo is legendary at. Nintendo doesn't need to saturate their hardware business with low to mid-tier consoles. Go with something that's already globally successful.

mikeslemonade948d ago (Edited 948d ago )

Y'all are assuming the quality will still be there. The quality will suffer. Nintendo will do easy cash grabs for sales, once they find out how easy it is.

Mobile is bad, and I suggest none of you here in N4G support them.

948d ago
3-4-5947d ago

This title is misleading at best and so is the article.

* Nintendo isn't Sacrificing anything in order to include mobile games.

It's separate from their console & handheld games.

* How don't people get that ? It's very simple.

* They even stated they hired more people a while back.

* Nintendo has people working on 3DS, Wii U, new mobile, new handheld, next console, Games, apps.

They have a lot of people doing a lot.

* Mobile & Universal Studios deal is just added revenue for Nintendo, which gets put back into their games and consoles.

* The added money means they can invest more in their next console so it's as powerful as the PS5 & next Xbox console, along with making sure they make the next handheld a significant amount more, in terms of pure power.

Zodiac948d ago

Good! It is much too early for a new console.

OtakuDJK1NG-Rory948d ago

Well duh Nintendo next system is in planning stage not development stage

KryptoniteTail948d ago

F*** investors, we are who made you and we can ruin you faster than investors. Without gamers you will be back to playing cards and love hotels faster than you can "PlayStation." They better not screw us to blow investors who care about money not games. I'll never look back. Nintendo is already on the fence with gamers as it is with their 9.5 million Wii U. Don't be stupid.

bub16948d ago

Investors only care about money

Agent_00_Revan948d ago

I've always wondered if it would be financially possible to have a massive amount of gamers get together and buy enough shares of a company/developer to really take charge and make our voice heard.

Buying a couple shares per person isnt that expensive. Nintendo is around, what, $25 a share? You can get 2 shares for less then a new game.

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