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Sega Not Trying to Be Japanese Company for West

Talking to Gamasutra at E3, Sega of America president Simon Jeffery has been discussing pulling back from a traditional Japanese reliance on "a small number of huge games", and suggesting: "We're trying to make sure that we don't make the mistake of being yet another Japanese company trying to be a Japanese company in the West."

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gamasutra.com
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