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Sony looks to the long game

At the E3 conference in Los Angeles, Sony has been preaching a message of stability and security for its PlayStation 3 console.
It is almost two years since the PS3 debuted and the company wants to project an image of control and strategic thinking....sales figures for the PS3 are outstripping those of its predecessor at the same point in its lifecycle.

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news.bbc.co.uk
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BoneMagnus3714d ago (Edited 3714d ago )

is that it does not create a sense of urgency to buy it NOW. People may be willing to wait for lower prices.

Personally, I'm picking one up this Christmas - the 80G with Dual Shock, but those like me who already have a 360 can wait a few years, get it when its cheap and get the current great games at a "Greatest Hits" price. MGS4 will still be an amazing game 3 years from now.

Yes the new 80G sytem coming out this fall is a fantastic value, but it is not less-expensive, and many just don't want to spend that kind of money. Like they say - the $199 price point is where consoles do the majority of their business.

But, here's a thought. A $199 PS3 four years from now may do great against a $400-500 XBOX 720(or whatever) for the majority of consumers in the market. The next XBOX will need to blow away a PS3 to make the investment worthwhile for anyone who is not uber-hardcore. And the install base for the PS3 say 6 years from now should be huge, which means publishers will be bringing a lot of great games and focusing on the platform.

Interesting stuff, this video game business!

3714d ago
TalzWhite3714d ago

this is exactly wot i have been saying, agreed

BoneMagnus3714d ago

but I can't afford it right now. Yes a PS3 is far less expensive, but the same principal applies.

For kids depending on mom and dad to buy the system, they may be forced to wait - longer than a year depending on the financial state of the family. Or, those like me, with a family and mortgage, I save up my "extra money" for big purchases like a new console.

If you are in a position where you can buy what you want when you want it, that's awesome. And you do have a point about people's priorities. I remember seeing a brand new Dodge Stelth R/T Turbo - a $33,000 car parked in front of a run down trailer back in the early 90's. It was a funny contrast. I can see a big screen and a PS3 sitting in many such homes.

I don't have the answers, and I guess part of the difference is how responsible people are with their money - people often buy things they can't really afford - its why consumer credit is at an all time high. Many people cannot defer their desire for something until they can pay cash for it - I learned the hard way and got into credit card debt in my early 20's. I've learned to wait and be patient, and I will enjoy my PS3 all the more knowing I had the money, and I didn't use any of the family's savings and by not having to look at a credit card statement with a balance that I cannot pay in full. That's just me.

Its just interesting to watch how these companies fight for our money, and it's a complex thing - what motivates someone to buy? Advertisers and marketing people are trying to figure that out every day.