Gamescritics writes: "To paraphrase a line from The American President, the problem with Microsoft isn't that they don't get it. The problem is that they can't sell it. At E3 2008, Microsoft unveiled a line-up of products designed to appeal to the more casual gaming audience that Nintendo currently dominates with the Wii.
The miscalculation on the part of Microsoft is that they think they can appeal to the masses by providing something useful like Netflix connectivity and online chat parties or something that is supposed to be an improved experience like Lips, which is a refinement of the singing/rhythm game. These approaches will win a few minds of people, but it won't win their hearts and appealing to the heart is what gets people to open up their wallets."