The word, micro-transaction, has become a dirty word when you’re talking about anything in the gaming industry. It is synonymous with developers burning a hole in your pocket, just to catch the nickels and dimes as they fall. But are they really as bad as we make them out to be? What do they mean for games ranging from free to play, to subscription, to triple A? And how much is too much to charge? These are some of the questions we ask ourselves when we see the “in-game stores” in these games.