During Sony’s financial conference call for Japanese investors and analysts, Chief Financial officer Kenichiro Yoshida talked about pricing policies for PlayStation Platforms.
Don't rush into changing a winning formula!
Exactly! Why change something that is clearly working and helping stay above the competition.
But wouldn't lowering the price increase that lead? The PS4 was 400 at launch in Canada but is now 450 in most stores while X1 gets crazy deals like 300 for the double AC game bundle. Luckily I got mine at launch for... Wait for it.. 420 with tax lol 420
Because it does no good to rest on your Laurels, besides what's £50 amongst friends, still works out around same price as the inferior Xbox one and helps to sell a few more ps4's in the process for those waiting for a price cut or a sub £299 price ;) just sell an extra controller, years ps+ Or a game or 2 and don't have made their £50 back everyone's happy?
Because if they project sales of 1million units, why would they sell those million for 300 instead of 400 "an example". You could argue they'd sell more cheap, but that's not necessarily going to happen... they could follow the same sales totals but -100 a sale. When the projected sales stagnate and things slow down, they will lower the cost to hopefully attract more buyers :) that's why right now, no need to change as its working perfectly above the cost of Xbox one... why change?
"Why change something that is clearly working and helping stay above the competition." gee, i don't know. how about passing on the savings to you know, consumers. that's us right?
Sony is new apple :D /s
saving money for a ps4
The PS4 is worth every penny at $400 and with the way it sells, consumers see it the same way. They should drop the price when it is necessary, and right now it isn't. The PS3 though, that's a completely different story. It's been a while since it has received an official price drop and I would be another one as back up if it was cheaper. I also think they should do one more redesign and sell it cheaper, making it the perfect starter console for new gamers or for gamers who wait years upon years before buying a new game console and stay a gen or two behind.
I still have a 60GB Black Phat PS3, and when I lived in Hong Kong for a year I had to buy a new PS3 so I could play there, but I went out of my way to buy the Slim PS3, and not the much cheaper-looking plastic Super-Slim, which just looks terrible IMHO. I really do wish they'd release a new PS3 which doesn't look as bad as the plastic Super-Slim. As far as discounts go, their PS4 is still selling very well, so I don't believe that needs a discount right now. Just create some new interesting bundles and it will do OK. However, Sony's memory cards are ridiculously expensive, especially here in Holland, so even though I have a Vita, I'm not buying ANY games for it, simply because I don't have any left-over space on my GB memory card that came with the system, and I sure as hell aren't going to buy an overpriced new card. Also, the controllers should get a price-drop. They're 60 euro here in Holland, which is crazy. Something like 40 euro would be great.
I don't think they'll change the PS3 anymore. The cheap plastic-y Super-Slim is it. If you remember the PSOne and the final PS2 Slim you'd get the same feeling. Both of them were small and plastic-y. My only issue with the Super-Slim PS3 is that it is much noisier than the Slim due to the spinning disc. Because of the thin plastic drive door versus an enclosed slot loading drive there is much less noise dampening. As far as memory cards for your Vita, I don't know if it is economical for you to buy one from an online retailer as a Japan import (I don't know if you have to deal with any additional import taxes). I got my 64GB card from an Amazon marketplace seller that imports from Japan and was able to get the 64GB for a couple bucks more than a 32GB cost here in the US.
I'm afraid you're right about them not releasing a new PS3. Concerning the Vita-cards, I know they're cheaper overseas and although ordering/importing them could be costly due to ridiculous taxes and handling fees here in Holland, I do plan on buying 1-2 new big Vita cards next time I'll be in Hong Kong (as well as new controllers, which are around 300-350 HK$ there, so around 30-35 euro).
The problem is the PS3 is just an expensive console due to the inclusion of Blue Ray (Which WAS necessary) and the exotic CELL. The only way I see a $100 PS3 launching is if they remove the Blue Ray drive and sell it as a 100-250GB micro console.
That's the way it happens. When sales stagnate, or they are having trouble competing, they lower the price. Thing is, a price drop isn't the only way to entice buyers. There are bundles, new SKU's(bigger hard drive or limited edition versions), or just giving a year of PS+ for free, which help to push people to buy it if they are on the fence, and in the mean time, they keep up their revenues instead of losing around $50 million a month.
They should be. They don't need to sell more consoles, they've all but guaranteed they will be the market leader for the rest of this gen. They need to continue making profit on hardware and games to drag the company out if the slump they've been in. Just stay the course Sony. I'd be more inclined to add value, like a bigger HDD or packed in game then drop the price. At least until holiday season.
"They don't need to sell more consoles,"... uhmm what?.
Pretty sure he's talking about the pace at which they're selling them. Actually, it's completely obvious that he meant just that, if you read the second half of the sentence you quoted.
It like everyone is forgetting about how they dealt with the PS2, that they didn't react to the Xbox Ones price drops and the fact they are launching Project Morpheus in 2016. $299 by the years end is guaranteed.
Right now a price drop is their ace in the hole. They have a ton of wiggle room to react to their competition. Don't get me wrong...as a consumer, if I were looking for a PS4 I would want one as cheap as possible, and I can understand there are people who aren't willing to spend $400 on a console, but at the same time, the market dictates if they are willing to spend a certain amount on a product. Since apparently, it's worth $400 to many people, there is no reason for Sony to discount it.
The main reason i picked up a PS4 over the weekend was because it was on sale at a very good price that i didn't want to pass up on, i don't think Sony really needs to drop the price of the PS4 but if they do that every now and then (weekend sale) i think people will buy it.
Just bundle it with Bloodborne. Please.
They need to focus on making as much money per console as they can...plus there no reason to change their price given how well its selling so I doubt we see a price cut this year.
Why would they need to change anything, when really there is no need to as far as they are concerned. They just released this statement so they don't appear as [email protected]@holes.
So your saying they would look like aholes if they dropped the price? I dont understand you. Undercutting the competition isn't a bad thing. Just look at how it helped the sales of the XB1.
Xbox sales have gotten worse year-on-year according to Microsoft. So it doesnt necessarily help that much
Its the hottest product in gaming right now, dont cut the price at all. They have a good thing going and after what happened to them financially last gen they need to make as much profit as possible. I wouldn't cut the price at all, in fact i would lower the cost of production to increase profit even more.
Holiday price drop with good bundles and aggressive marketing. Strike while the iron's hot, don't play games (npi), seize the masses this holiday season.
The PS3 is almost 9 years old and still goes for $250-300. I don't see the PS4 going any lower than that by the end of this gen either. Sony isn't agressive and hungry like they used to be, when they're on top they drag their butt cheeks. They're back to having the PS be a third party box and started shutting down first party studios. I am disappointed in them as now they're doing the same crap Microsoft was doing last gen that disgusted me...like paid online. I see it for what it is and refuse to be a corporate ball washer.
"They're back to having the PS be a third party box and started shutting down first party studios." So now 3rd party games are bad. Gotcha. :I Its not like we haven't been enjoying exclusives on the system. :I Seriously you dont know what your talking about.
No, third party games are not bad. But the now they're back to resting on their laurels like the PS2 days. I liked them better as the underdog and the PS3 was them at their best, now I feel like I could just go back to PC gaming for my multiplat needs...
The PS2 days? The PS2 had ton of awesome exclusives whether 1st or 3rd party. It would be amazing if true. :)
AKA don't expect a price drop until sony is forced to do so .
So basically never* :p *From a worldwide perspective.
i can guarantee there is a sales number that will trigger a price drop , i don't think we are anywhere near it yet .
Sony's cautious about changing their prices because they're already making a profit and still selling millions. Don't change what's not broken.
Maybe so with regard to PS3 and PS4, but don't forget about the Vita. That thing is stuck in quicksand because of Sony ignoring it.
No need to devalue your brand like the other guy.. Though I do think a price drop needs to happen this holiday, and a $100 one would really put the boot to the throat of the competition.
The consoles & psp don't need a price reduction. But pssst, the Vita could really do with a memory card price drop.
They just dropped prices on the cards a couple weeks ago, but yeah, still not even close to where they should be priced.
They should cut the price some time after Uncharted is released.
They don't really need a price cut for consoles, but a separate tier for PS plus with lower price point for online-only players without discounts, cloud saves of games or "Free games" say $20 instead of $50 would be cool. There's alot of people buying PS4 as their primary console that don't necessarily use or care for those other features, could bring in more sales. Plus cheapskates like me would like it too ;) I'm actually hoping for more F2P games like Planetside to take off so I can dump my subscription and stick to single player and F2P online. Even though the $20 wouldn't really make sense since people mainly play third party games online and it's the publisher and dev's who pay for the servers to run online. I doubt Sony is offering EA and others a cut of PS plus revenue to maintain their servers, lol. But, $20 would be more palatable then $50.
Some more customized consoles like the batman and metal gear edition are a really smart move, especially if they can bring those japanese edition PS4's over here like the Metal Gear one, and start selling some changable covers for the HDD bay and those exclusive japan-only games they would make some seriously easy cash.
I think they said they said for now they will give away free games and download codes I bet they are going to start to just sell bundles for 399 and give stores download codes for added bonus.I went into Walmart and the main console was 379 and the last of us bundle was 399. I would do a Good Black Friday deal so Microsoft doesn't try and steal all the thunder.
Mmm-hmm.... And what about the Vita? Forgotten again... It's been at the same bloated price for how long now? Sales still lagging. Suppose there might be a connection there? And why, in God's name, are the memory cards still so effing expensive even after their recent price drops? I love my Vita and the few games I actually have for it, but I can only stand so many, usually pervy, JRPG's and weird indie games. It seems like that's all we get for it anymore.
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