UK retailers have begun selling the PlayStation 4 for an all-time low price of £290, a little more than a week after Microsoft discounted the Xbox One RRP to £300.
It's a good time to get a PS4 :)
Yeah i might get another one lol 2 ps4s is better than 1
Now you can race em.
I hope the Ni No Kuni 2 rumors are true.
Still more than we pay in the States. But the price has almost reached parity.
Dang Sony is making sure Microsoft never dominates that region ever again
Might be the case for this generation but why does everyone make it out to be like it's over for Microsoft and XBOX? I imagine this gen will last until 2020. Then what will happen next-gen?
Lol this is what I've been waiting to happen. I never understood how come they didn't play oddball and drop the ps4 price when the xbox one did. Would be a B***slap in M$ face! XD But yea I dont recall any companys doing that tactic, I wonder why, anyone have any idea? I kno Sony didnt care and wanted the profit tho.
Did you mean hardball? Anyway, you answered your own question. They have the marketshare. MS is never going to catch them this gen. But it's important for them to be profitable not just sell the most consoles since Sony as a whole is relying on PlayStation more than they've ever done in it's history.
True, its pretty amazing! edit: also thanks for the correction,haha
Jeez Sony you've already won this is just overkill
Folks many of you may not be vary business savvy and that's ok, so I'll help you out. Never in the history of the world would a company drop the price on a product that is selling (WE PRESUME) in far excess of its direct competition. SO the only likely explanation is that Sony is seeing sales slow and sales of the X1 pick up speed. If this wasn't the case Sony would have no reason what so ever to drop the price this much. Now for those seeing red right now I'm not saying that the X1 is selling better but may have taken so,e momentum away from the PS4.
http://www.polygon.com/2015... and Eurogamer have the same write up. Revenues are down from projections but look at this more carefuly Neogaf and N4G and stop jumping the gun. For the nine months of Microsoft's current fiscal year, the company said Xbox platform revenue was down $471 million compared to the same period last year. During the first nine months of fiscal year 2015, Microsoft said it sold 10.7 million Xbox consoles, compared to 10.6 million from the same period last year. There is a problem with the sales figures people are throwing about of only 10 million shipped total for Microsoft and here's why. 9 months/ Microsoft sold 10.7 million consoles thats X BOX 1 and 360 combined from the month of July 2014 to March 2015 (9 months) 9 months/ November 2013 to June 2014 it was 10.6 million x box consoles sold again 360+x box 1 Thats a total tally of 21.3 million x box consoles in a 18 month period. X box 1 and PS4 have been out about 18 months. How many of them are x box ones 10 million seems off the mark to me sorry. Sony is winning, but the doom and gloom is over the top when you look at the figures more closely. Why are x box live subscriptions up 30 per cent?
Agreed. Nice analysis.
And completely off topic. Seriously, what was that about. I had to check the article again to make sure I hadn't switched tabs.
Sony hasn't done anything! These're retailers doing promotions, Sony hasn't made a single price drop yet.
Has people in the UK been living under a rock. Or have no access to the internet. Ill leave a tip. Book mark www.hotukdeals.co.uk and keep a tab on the Deals>>>Gaming section. Almost every day people post deals for Xbox One and PS4 consoles for lower than £290. GameStop have had the PS4+Little Big Planet 3 for £288 for months. Just last week Simply Games had Xbox One for £240 think and PS4 for £260 brand new. If you are looking for a PS4 and are in the UK then how about getting a PS4 + Bloodborne + A PS TV + 3 Vita games + 3 months of PS+ for £305! It is from Amazon france but will only take 2 days to arrive warranty is not a issue and all you need is a UK plug or a UK adapter. http://www.hotukdeals.com/d...
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