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Reviewing the Furious Replies to Kate Upton’s Promoted ‘Game of War’ Tweets

Vice: I had no idea who Kate Upton was until she started to stray into my Twitter feed. Turns out, she's the model-actress whose chest protection could have done with further attention. Signed up as the star of Game of War's advertising charge, she wasn't simply an on-camera representation of Athena – her likeness also made it into the game itself, and her personal Twitter account began to seed Game of War among even those with zero interest in mobile gaming. Promoted tweets are easily enough ignored for the most part, but Upton's – "Upton's", really, as it's not like she's writing them – have just been incessant. You cannot ignore them. And, boy, has that ever pissed people off.

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