Sony’s Star Wars: Battlefront PS4 Marketing Deal Might Have Forced Microsoft to Hide its Trailer

Yesterday’s reveal trailer of Star Wars: Battlefront proved beyond reasonable doubt that Sony has a pretty solid marketing deal with Electronic Arts to promote Star Wars: Battlefront as PS4 title first and foremost. This seems to have heavily influenced the way Microsoft is allowed to promote the game.

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Abash1007d ago

Microsoft may have not been expecting EA to side with PlayStation for Star Wars: Battlefront

SpaceRanger1007d ago

It's not necessarily siding, but think they already knew way in advance. A lot of licensing stuff goes on in the background between companies in terms of preparation for trailers like these to place logos.

Which is why I think they touted that it would be available to play first on the Xbox one on twitter before the reveal.

chrismichaels041007d ago (Edited 1007d ago )

EA partnering with Sony on the Star Wars Battlefront marketing deal is a very surprising announcement. Either way, the trailer looked awesome. I cant wait to see more at E3.

It will probably be a similar deal to what Sony did with Destiny. Star Wars Battlefront will no doubt now show up on Sonys E3 stage and maybe even announce exclusive PS4 DLC or an early advanced PS4 beta.

Meanwhile, xbox fans will get to play the game a few days early thanks to EA access. Its a win/win for all gamers.

Kal0psia1007d ago


As a EA Access memember I would find it very unfair for another console to have exclusive DLC content. It doesn't make any sense for paying members to be left out. In my opinion.

OUROSMAG1007d ago

You gotta remember how marketing jargon works, Early access may allow subscribers to play the game early, but it doesn't mean that the marketing deal can't allow PS4 users to play it even sooner.

HammadTheBeast1006d ago

Definitely won't have exclusive DLC on PS4, at most they'll have an early beta or a week earlier DLC. Most likely taking up stage time on Playstation E3 as well, or possibly their own conference.

Bdub20001006d ago

I'm hoping for a sweet PS4 bundle. Drooling...

mikeslemonade1006d ago

Star Wars is more synonymous with Sony and PlayStation! Duhhh!

ocelot071006d ago

@chrismichaels04 Agreed but I doubt the PS4 will get exclusive DLC. Possibly timed but not exclusive. Will most likely see a limited edition PS4 console or at least a PS4 Starwars bundle like they did with Battlefield Hardline.

Early alpha access like they did with Hardline is a possibility.

pixelsword1006d ago

Hmm... They have Gungan shields, but no Gungans.

SonyWarrior1006d ago

of course EA will side with PlayStation. PlayStation sells more games look at EA's new battlefield game like 3x more sold on Playstation.

MazzingerZ1006d ago

I wonder if this was the real reason for SONY pushing the release of U4 to early 2016?

Mr Pumblechook1006d ago (Edited 1006d ago )

The promotional partnership with Sony would probably be exclusive. So I suspect that Xbox One trailer was made by Microsoft by adding their logo at the front to remind people that it is also coming to XBO. Greenberg tweeted it but it could only have been done under the authorisation of Phil Spencer.

You've got to remember that Microsoft have a history with not respecting exclusive promotions partnerships of PlayStation, remember the Destiny stinks campaign?!

The strange thing is that Microsoft has exclusive promotional rights with games like Call of Duty, Dragon Age, FIFA Football, Evolve, The Witcher etc and you don't see Nintendo and Sony try any spoiler tactics with games they don't have the rights to.

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RocketScienceLvlStuf1007d ago (Edited 1007d ago )

This just show's how much things are turning. EA were behind Microsoft 100% before the consoles where revealed. They essentially bet on a dead duck. They must be full of regrets.

I remember when there was talk saying Star Wars battlefront would be an xbox exclusive. Now look. EA are favouring the PS4 with the game. They know how superior the PS4 is and how it is crushing xbone in sales.

Now they want a piece of it.


You are a fool if you believe Destiny sold more on xbone. The physical retail numbers don't tell the full story.

And if you seriously think that xbones game sales are as much as the PS4 you need to do a little more research. Even call of duty sold twice as much worldwide on PS4

n4rc1007d ago

wow... ok there buddy.... i really hope you are trolling and not being serious..

sony paid for the marketing rights... just like other titles and just like microsoft has done...

EA didnt pick sony, sony bought the marketing rights to the game.

N0TaB0T1007d ago

You're trying way too hard.

jrshankill1007d ago

idiotic post of the day goes to you.

See "EA Access" then come back with something relevant.

God.. I hate fanboys

fanboysmackdown1007d ago

And what about EA Access? This could really blow up in your fanboy face when this ends up on X1 before the PS4.

AsheXII1007d ago

Eh no, EA was behind Sony with Battlefield 4 too. They toggle between franchises.

rainslacker1007d ago

No one with common sense thought this game would be exclusive to Xbox...or any system for that matter. Disney, or anyone who picked up the IP, would have allowed that to happen. It's like expecting Madden to become an exclusive title. I would doubt that the contracts involved explicitly prohibit console exclusivity on the game or content. The IP is just too big to cut it off from any audience.

StrayaKNT1007d ago

Awkward moment when no matter how much sony has payed them, xbox players get to play it a week earlier lmaooooooo wow
your post is something a 12 year old would right.

mozzie1007d ago

the thing is, companies like EA are not fanboys. they don't choose sony or ms because they like one console better than the other. it's business, as simple as that. they also don't care about ps4 sales because everybody knows that games on xbox sell just as much, if not more in most cases. destiny sends it's regards.

marlinfan101007d ago

I can't believe this guy got marked as well said lol.

You're reading way too much into it. All you need to realize is money talks.

rocketpanda1007d ago


You mean where MS had a promotion where you could choose a free game with purchase of the console, and that free game counted as a sale, where PS4 had bundled copies of Destiny and doesn't count as sales towards the game's sales. That was back in September.

As of now Destiny has about 4.6 million global sales on the ps4, and 2.5 million on the Xbox One. It only outsold on the 360 over the ps3 with 1.5 million and 1.3 million respectively.

So yeah, Destiny sends its regards.

OrangePowerz1006d ago


The copies from the Destiny bundle are not counted by NPD and a huge amount of people bought the PS4 Destiny bundle. So yeah it didn't sell more on the X1 and not nearly as many either.

sAVAge_bEaST1006d ago (Edited 1006d ago )

BF (I know they are different, but it's DICE,and Not CoD) games have ALWAYS been more Popular on PS consoles..

It only makes Logical Sense, to go this route.

BallsEye1006d ago

Dude, it's all about money, nothing else. Sony paid tons of money for that logo in the trailer that wasn't even ps4 footage (stated by the end of the trailer, ms had same trailer but without PLAYSTATION). You guys gotta stop digging for deeper meaning. It's just money, that's it.

redwin1006d ago

Yeah yeah, MS is evil and Sony is a saint. But despite all the marketing I'm buying it for my Xbox like destiny. I bought the ps4 for the exclusives and The Order so far has made me regret that decision. So, greatness still awaits ( dam dangling carrot). bloodborn, I hear is good, but the 1886 stinger still there. But to be honest, between battlefront and the division I think I'll get the ladder.

DDOS-DelDaemonicOSes1006d ago

Ever heard the story of the ugly duckling? Also, what do you think of the recent comment of the SWB\Frostbite technical dev wanting DX12 to be required for holiday 2016 games? I think devs all devoted to using DX12 means Sony may be a sitting duck that tastes great served with a side of that secret sauce.

OrangePowerz1006d ago (Edited 1006d ago )


I find it funny how much people overestimate the the impact of DX12 for consoles. It will have a big impact for PCs, but the impact on consoles will be minimal.

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3-4-51007d ago

* Disney & Lucas Films are involved with this game and also are in the movie industry.

* Microsoft is not in the movie industry.

* Sony is in the movie industry & games industry.

This is a business decision via connections from within the movie industry.

Anybody else see this ?

fr0sty1007d ago

So, you're suggesting that Disney and Lucasfilm sided with a competitor in the film industry over someone who poses no threat to their films?

Spotie1007d ago

And you're suggesting that competitors never work together on anything?

Who knows? Maybe it has something to do with Spider-Man, a Marvel character whose movie rights are owned by Sony.

jukins1007d ago

Lol exactly. People may not see it but that's maybe because they don't understand business. From A marketing standpoint why wouldn't Lucas and Disney ea and sony collaboration together to reap the most profits. This is star wars Everyone involved is going to make money. So they let each respective company do what they're best at and they all swim in cash.

This isn't some little fanboy war this is the real world money talks.

FarEastOrient1006d ago

People forget how deep Sony is in the movie industry. Look at the credits for Episode 6 Return of the Jedi and you'll see Sony attached to it. As well as Sony can be found on Guardians of the Galaxy and the upcoming Avengers films. A lot of Sony tech goes into these films and the relationships isn't coming from the gaming industry alone.

Volkama1006d ago

I agree with Spotie. Spider-man brokered this deal. He's getting on a bit now, and crime fighting offers no pension scheme. Spider-man needs to look out for his future.

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rainslacker1007d ago

I guess this answers the question about what Sony is going to be doing this holiday though.

Who needs a AAA exclusive to lure in the masses when you have exclusive advertising rights for what will likely be one of the biggest games this holiday...particularly with a new SW movie coming out. Expect to see trailers for it in the theaters.

krypt19831007d ago

spot on sony has no holiday games so they will just advertise a 3rd party title that will launch on the competitors box a week early brilliant keep paying for dumb shit sony and people wonder why they operate in the red ...

mark3214uk1007d ago

i think its good EA are sharing the deals with there games and not just giving 1 console all the deals, other companys should do the same

u4one1007d ago

its whoever offers the better business deal. there aren't really sides.

hiredhelp1007d ago

These deals pointless to me we all get play the same game eventually, I for one looking forword to it.

u4one1007d ago

i think its pretty dumb too. i get each side having its own 1st, 3rd party exclusives or whatever but for a multiplatform title to favor one platform over another is just annoying. i don't know anyone who would go out and buy a whole new console just so they could get an extra map, or character outfit or get to play the game a few months early or whatever the case may be... especially when it would be coming to their console eventually anyway.

Chevalier1007d ago

The advertising is super secretive. We got our marketing early with exact time for us to reveal which literally I have NEVER experienced before with any of my marketing and I have been doing marketing switch overs each week for 7 years.

Wait till you see the marketing. This is more marketing than even Destiny and if you recall Sony sold over 1 million units during the month that released and destroyed Xbone sales.

I am calling it now with a guess and say Sony has big plans for Star Wars with EA. I will bet it will not only be the largest campaign yet, but, also I bet we will have a Darth Vader or Storm Trooper themed PS4 bundle during its release. Just imagine the blue light bar looking like a light saber.

showtimefolks1007d ago

why is it surprising to make a deal with a console maker who's console has almost double the install base of its competition? If you ask me EA learned their lesson with Titanfall

also EA did offer their service to sony first but sony rejected

also ea and sony have a very long term relationship

OrangePowerz1006d ago

EA always sides with where they can sell a lot and will turn their backs quickly on their former partners. Just look at how fast they dumped the WiiU after poor sales and when they didn`t get what they wanted from Nintendo. It was hailed as an unprecedented partnership when EA announced it look how quick that fell apart. During Titanfall (the story about the game not happening without MS help is just PR talk) they expected that the console would have DRM and block second hand sales and that MS would be king this generation, nobody expected that Sony would actually pull away and especially not that fast. Otherwise EA wouldn`t have dropped their Online Pass.

EA has no loyalty they go where they have the most sales. Look at how loyal they had been to Nintendo or how they crapped on Sega and the Dreamcast. Their unprecedented partnership with MS is pretty much over, I wouldn`t even be surprised if Titanfall 2 is more advertised by EA for the PS4.

spacedelete1006d ago

get ready for Titanfall 2 announcement for PS4 at E3. EA has no loyalty. they just want money. what would be even more funny would be if they make it PS4 exclusive.

Transistor1006d ago

Things are a bit different this generation. Microsoft tried to buy Mass Effect Xbox One timed exclusive rights and was rejected. They were also rejected this year by Activision for Call Of Duty. They tried to buy timed rights for many games and settled for Tomb Raider.

Transistor1006d ago

There seems to be a lot of assumptions that BO3 is going to be exclusively advertised for Xbox, which would be wrong.

extermin8or1006d ago

They should have, considerably more playstations out there than xbox one's....

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ArchangelMike1007d ago

The console cold war continues....

1007d ago Replies(3)
SpaceRanger1007d ago

Yeah this pretty much confirms that Sony has exclusive marketing rights like it had with Destiny. Many people will play this off and say it'll have no effects on how the game and console sell during the holidays. But it's the same thing with Call of Duty, sales have been known to be higher on the xbox, as with the sales of the console when it bundles with the game at launch. It's basic marketing principles.

kevnb1007d ago (Edited 1007d ago )

Worldwide call of duty is selling best on playstation 4, the gap in Europe is just too large for Microsoft to overcome.

user74029311007d ago

as a ps4 owner i think sony did a great job at marketing this, and lets be honest here folks, it makes sense because we all know the ps4 version will inevitably be better than the xbox one version.

XiMasterChief1007d ago

Well all know the PC version Will be the best version.

St01007d ago (Edited 1007d ago )

If you like hackers in your multiplayer games then yes, PC wins for sure.

MasterCornholio1007d ago

That's why he said better than the XB1 version.

Which is probably true though.


poor_cus_of_games1007d ago

Maybe your pc but not mine. Not all pc's are equal.

SpinalRemains1381007d ago

Best at what? Ruining the experience because keyboard warriors cheat?

No thx.

There's a fundamental reason that console gaming dominates the market. PC enthusiasts dont understand this, and attribute console success to economics, but the truth is, gaming on console is more user friendly and less cheaty.


KingWookiee1007d ago

I really don't get this whole cheat thing Lol. Go play CoD 4 on PC then try it on console, way less on PC than 360 or PS3 and I have not yet run into one true cheater on PC on BF3 or BF4. The people who hackusate all the time are the trash players who just can't admit that they suck.

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N0TaB0T1007d ago

Let's be honest here, you have one bubble because all you do is get caught up in this retarded console war drivel.

andibandit1007d ago

Currently the player cap is 40, but if they announce a higher player cap available on PC, thats where I'll be at

Halo2ODST21007d ago (Edited 1007d ago )

By saying the PS4 version will better than the X1 version, what exactly do you mean; the the ps4 will have larger maps with more players, more content and deeper mehcanics than the x1 version OR do you just mean it will "just" have a higher resolution, lightining & all that "superficial" crap. Btw not everyone gives a crap about how shiny pixels are!

kevnb1007d ago

If it looks and/or plays better on ps4 then yes it is better on ps4. Most people do care, which is why the ps4 is selling better.

Bigpappy1007d ago (Edited 1007d ago )

@kevnb: How exactly will it play better on the PS4 if the user prefers the X1 controller and has his friends there to chat up with while having his favorite sports snapped to the side?

You PS4 fanboys really need to humble your selves, buy in the most popular toy really isn't a life accomplishment. It is proof only that any idiot can buy a product if said idiot has the money to do so. Not say that you are and idiot, just making a point.

Halo2ODST21006d ago

@bigpappy, while i appreciate your support, you're being somewhat too modest about the x1, the controller is crapmed with the bumpers being unresponsive at times, the 360 controller is a lot better, Playstation also has party chat; i think, and snap is a nuisance,

kraenk121006d ago (Edited 1006d ago )

All DiCE games or games with that engine (Frostbite 2.0) are vastly better looking on PS4 than X1. The X1 only managed 720p on all Battlefield games until today, so the assumption the game will look better on Ps4 is logical.

Stop telling us 720p doesn't matter on a so called "next gen" console. It's embarrassing.

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DDOS-DelDaemonicOSes1006d ago (Edited 1006d ago )

Speaking of what makes SENSE, you need to X BO that avatar. You do realize that you're offending the sense of most guys here who don't lack sense?

Edit: That avatar is the pits\pitiful, etc. Wear a shirt if you're going to pose that way for us guys.