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Hype Fatigue: Why I’m Exhausted With Viral Marketing, Elaborate Advertising Campaigns and Countdowns

Warp Zoned writes:

"The machinations of video game marketers absolutely baffle me. Obviously, “video game marketing” is an incredibly broad term that encompasses hundreds of different campaigns a year, all run by different people, and all carried out with different expectations. Whipsawing between a seemingly neverending series of hype events and viral campaigns has started to make my head spin. Following hashtags and decoding secret messages has become de rigueur if you want to come up with all the latest game news. Last week, three publishers launched three very different viral campaigns that made me long for the days of the simple press release/trailer combo platter. But maybe they aren’t to blame, as video game marketing has been growing increasingly insane for years now."

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