Serena Nelson writes: "Kickstarter is a popular site to get ideas and projects funded without the need for a publisher. Unfortunately, not all campaigns make it. For most, the success or failure rests in the first try. It's either you get funding or you don't. For those that don't make it, some still persevere and return at a later date to grab for the gold and hope a second time being the charm. But, why would you want to "double down" on an idea and put yourself on the chopping block a second time?"