After officially forming in 2005, Blimey! Games have recently announced the establishment of a development studio in Central London, as well as their acquisition of the Ferrari license, to be used in a next-gen racing sim "focusing exclusively on Ferrari's finest automobiles throughout history". The company began in 2001 as modding group SimBin and released PC title GTR in early 2005, before core staff left to form Blimey! later that year.
European company 10tacle Studios AG acquired a majority shareholding in Blimey! in February 2006 – a move that was welcomed by Blimey! CEO and former studio head of SimBin, Ian Bell. "We couldn't be happier. Our successful history and great relationship with 10tacle has made this alliance an obvious choice," he commented at the time.
Gamasutra spoke to Bell about the company's history, recent developments, and what the hardcore racing sim market has to offer.