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“We have a company objective to get closer to our gamers”

2014 was a difficult year for Ubisoft, plagued by high-profile technical failures and no small amount of bad feeling among gamers and press alike. The company seems, however, to be more committed than ever to connecting with players; this March it opened a new Consumer Relationship Centre in Newcastle in the UK, dedicated to improving customer support and community management. Consumer Relationship Director Stéphane Catherine spoke to GamesIndustry.biz about the move, and Ubisoft's overall strategy for engaging its audience.

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gamesindustry.biz
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GarrusVakarian871d ago (Edited 871d ago )

It's laughable that a game dev has a "company objective" to be more in-touch with their fans. What a cold, corporate way of looking at it.