Once again, a Microsoft exec has reiterated that the company is still on track to sell 10 million consoles worldwide by year-end.
If Microsoft misses this target, it might be hard to live down.
Big Microsoft execs including chairman Bill Gates, CEO Steve Ballmer, Xbox head Peter Moore and CFO Chris Liddell have been repeatedly trumpeting for months now that Xbox 360 will meet the company goal of selling 10 million hardware units by the end of the year. (Actually, during E3 2006 week, Gates originally said, "Before our competition even enters the marketplace we will have a 10 million-unit headstart with Xbox 360.")
As reported by the Wall Street Journal, Liddell again touted the goal at a Nasdaq analyst conference in London. "Revenue growth will continue to be a strong focus for us ... and we have had two major product launches which will help," he said. "We also believe we can sell 10 million Xbox 360 units by the end of the Christmas season."