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The Second Generation of Xbox Live

They were gathered together in a hotel to play a game. J. Allard, Robbie Bach and a handful of associates. The many heads of Xbox. It wasn't going to be a fun game, and in the end, no matter which team won, they were all, or so they thought, going to lose.

It was 2005, some time before the launch of the Xbox 360. The game was a "war game" of sorts: They were role-playing the economics and marketing of launching major video game consoles. There were two teams. One team was playing Microsoft; the other, Sony Computer Entertainment. The goal for each team: Sell more consoles than the other guys.

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