The Advertising Standards Authority has heard complaints about the TV advertisement for Bully: Scholarship edition on the wii. The advertisment showed Jimmy Hopkins using a slingshot, also 2 students giving another student a wedgie and a cook sneezing into a pot and others.
According to the ASA a website over 30 people have complained about the Bully ad. Some of them said it was "offensive and distasteful and it encourages bullying to occur, while others thought it was shown at bad times .
The ASA also dismissed the complaints, "Some might find the name and content of the game to be a very very bad taste, the content of the ad was not likly to cause serious offence."
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