Sony said on Monday U.S. sales of electronics have been better than expected so far this holiday shopping season, fueled by demand for flat panel televisions and digital cameras.
Stan Glasgow, president and chief operation officer of Sony Electronics, the Japanese company's $11 billion electronics arm, said Sony had stayed away from the deep discounts that spurred thousands to crowd stores on "Black Friday," the day after the U.S. Thanksgiving Holiday.
"We are not a promotional company -- Sony is a premium brand and we don't become the loss leaders in the industry," said Glasgow on the sidelines of a media briefing in New York. "We generally don't expect to have a very good Thanksgiving or just-after Thanksgiving. It's been better than we expected and projected."