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In game advertisements invade 2K Sports

In game advertising is becoming big business as video games take time away from TV and the 2K Sports series is the latest to jump on the ad bandwagon. Up to nine 2K Sports Games will have ads in them published by Double Fusion. Previously in game ads were restricted to billboards in levels or in the case of sports games banners in stadiums. Double Fusion is going a step further with "deep integration into gameplay and storylines".

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