Sony plans to market PS2 and PS3 games and Blu Ray movies directly from it's own website reducing cost to consumers and generating additional profits for itself. Content can be purchased on physical media or by direct download to your console.
The site which was confirmed today by the Vice President of Technology for Sony Computer Entertainment Europe, Paul Holman will take business away from retailers by allowing consumers to order directly from the site pre packaged content or alternatively download the content directly to a PS3 or PS2.
The move will see Sony save at least 30% of the retail value, of the software being sold, by eliminating both distributor and retail margins. It will also net Sony millions in additional revenue. Currently global console sales are worth an estimated $1.7 billion dollars of which Sony has 48%. If 20% of this market move to online purchases this could represent savings to Sony of more than $150 Million and up to $70 million in movie sales.