The recent controversy around Evolve and its copious amounts of additional paid downloadable content (DLC) means that this is a good as time as any to discuss the climate of video game prices, specifically of the AAA variety.
To recap, Evolve has launched to generally positive critical reception, a unique 4v1 concept that we've lusted for after watching Predator all those years ago. Many players do not enjoy it it because it is light on content, but we'll digress and use it as an example for this DLC discussion.
The user reaction? Not so glowing. A quick peek at Evolve's Steam page brings attention to dozens of customer reviews lambasting the game for its paid DLC, complaining that they're being pushed to spend even more money after paying the base price for the base game, which is the standard $60.