Translated from the magazine description:
"Escape from zombies that has overtaken the streets of Asakusa!
The streets of Asakusa (a real Japanese city) has been overtaken by zombies. Can you control "The Last Guy" and use his moves to dodge zombies while you guide as many people as you can to the ESCAPE ZONE within the set amount of time?
Looking from a satellite view of super detailed graphics much like "Google Earth", make a huge crowd and lead them to safety. An addictive game once you've tried it, the ultimate hide-and-seek!"
The genre for this game is listed under "Action".
Update
Japanese gaming site Famitsu Online has reported The Last Guy under their "PlayStation Online Service" section, sarcastically introducing it as "a game with wasteful over-use of PS3's graphical powers".
This pretty much confirms that this is a PSN download title.
After reading a clearer scan there has been a mistake in my translation. The magazine states that the game uses actual hi-res areal pics from Google Earth. Also now being able to read the fine print, the magazine confirms that this will be a PSN download title due out this Summer. Price is not yet confirmed and the sub-genre listed under "Action" is "Big Line of Action".