Gamedaily.biz writes: "Sony's new online magazine for PS3 users, Qore, not only keeps PlayStation fans in the loop, but it's also becoming increasingly attractive for advertisers. We chat with SCEA about Qore's strategy and its ad appeal.
It could be argued that the print media is in the midst of dying a very slow death, and nowhere is this more evident than in the gaming world. While gaming magazines used to be one of the primary sources of gaming information, the Internet (and to a much smaller degree, the TV) has mostly usurped this role. After all, when users can gain instant access to game videos that offer them more about a game than several pages of written word and still screenshots from a source with a large lead time, it's obvious which route they'll take most of the time.
Sony Computer Entertainment has seen the trends in gaming media and has responded with Qore, an online magazine exclusive to the PS3. The company hopes that it can reach its audience in a whole new way. Not only is it a unique way to promote its products, but it's also an intriguing way for advertisers to reach the PS3 audience.
We caught up with Susan Panico, Sr. Director of the PlayStation Network, and got to the center of Qore."