Forbes author Jordan Shapiro writes "Thankfully, the discussion of media literacy is very prominent during Superbowl season. At this point, we are used to analyzing the commercials.
It must be one of the greatest accomplishments in advertising—talking about the ads is considered part of the tradition. People even say proudly, “I only watch for the commercials.” We start talking about the commercials weeks before they air. And people elect to watch them for fun on YouTube for weeks afterwards. It is absurd. Being sold stuff we don’t need has become an event.
It is easy to find this kind of excellent writing during Superbowl season. And even during the rest of the year there’s a pretty healthy discussion of gender and media available. In fact, I might argue that the only good thing about the GamerGate fiasco is that it has brought more awareness about sexism in video games to the forefront of our consciousness.
But this culture of accusation, although sometimes necessary, tends to do more to antagonize than it does to educate our children. If we really want to raise a generation of thoughtful consumers who think critically about the media they consume, we also need to constantly teach them critical thinking skills in an ongoing and systematic way. We must do it in ways that aren’t always critical."