CheatCC says "Nintendo’s attitude toward Youtubers that play their games has always been kind of abrasive. It has always been one of the most aggressive companies to take advantage of the Youtube content ID system, taking numerous videos and channels down with copyright claims. The company also made it so that any Let's Play video of a Nintendo game couldn’t make ad revenue for the video maker. Instead the revenue would go to the Big N and the Big N only. As a result, Youtube content creators have shied away from streaming and playing Nintendo games for review shows and Let’s Plays, for the fear of having their channel negatively impacted in some way… and that’s a whole lot of free advertisement that Nintendo is losing."