TeamXBox writes: "Epic games pulled off an amazing feat with the first Gears of War. They created a brand new intellectual property (or "IP" as we call it in the biz) that instantly rocketed to AAA, system-selling exclusive title status – a brand new universe ready to be exploited with merchandise and of course a sequel.
But really, Gears of War found success to the tune of 4.7 million copies sold by matching the best looking graphics at the time with a new and inventive type of shooter gameplay. A type of gameplay copied so relentlessly that it's almost impossible to describe a shooter that utilizes a cover system that shows the character in third person crouching behind a log or blind-firing around a corner without invoking the name of Epic's game. So how do you make a sequel that actually builds upon a game that was such a revolutionary one to begin with?"