Dealspwn writes: "But there's a harder question to be asked. Why are so many of us using serial key resellers, exactly? Could it be, perhaps, that money-mad publishers have marked up digital games to ridiculous levels, then sold them on proprietary platforms locked to wheezing DRM? Could it be that, compared to forking out £45 for a Uplay-only version of (oh, I don't know...) Assassin's Creed Unity with absolutely no resale value and no guarantee of actually working without massive technical errors, paying out a fraction of the cost to a serial key reseller seems to be the right choice? Especially when these digital games can instantly disappear without warning, making a mockery of the concept of ownership?