IGN - CD Projekt co-founder and joint CEO Marcin Iwiński tells IGN that the developer is releasing 16 free The Witcher 3: Wild Hunt downloadable post-launch content packs to make a statement against the “steeply priced” paid DLC economy.
“Because people just paid full price for our game,” Iwiński responded when we asked why the developer is releasing its next 16 DLC packs for free. “We owe them.”
“Yeah, we are making a statement,” he added. “We, as gamers, would like to be treated this way, 'Hey, give me free DLC.' It doesn't have to be something huge. And I'm saying we aren't giving out huge stuff, we aren't giving tens of hours of storyline here, we are giving small bits of pieces that don't cost a lot. And I think people would feel better about our game, and, so, they will enjoy the adventure even more.