Electronic Arts boss Larry Probst has said that Sony should consider slashing the price of PSP and introducing a new, smaller model in order to boost sales.
Speaking in an interview with Newsweek, Probst said, "I think what moves the needle is a new form factor that's smaller than the existing unit, at a lower price, and hopefully that price is US$100 or lower.
"I think the price point needs to be lower, and I think you're going to see that next year, along with a different form factor," he added.
Whilst Probst was careful to identify his comments as "pure speculation", he said it "would not be hugely surprising" if Sony was to cut the price of the PSP to US$149, offering "a more fully-featured upscale unit that retails at US$249 or US$299".
Probst dismissed suggestions that EA is focused on producing new IP for the PSP, stating, "It's more likely that we would target platforms like the PS3, Xbox 360 or Nintendo Wii if we had an original in mind. Our strategy on PSP has typically been to take the franchises that we build on other platforms and exploit them on the PSP."