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Xbox Becomes Bank for Game-Obsessed Turks Checking Funds

Video-game obsessed Turks will no longer have to desert their Xbox to run their finances as the country’s largest private lender starts delivering banking through the Microsoft Corp. console.

Turkiye Is Bankasi (ISCTR) is providing retail banking through an application downloadable onto the Xbox One, the Istanbul-based bank said in a statement on its website, claiming a world first. Customers breaking away from gaming can use sounds and hand movements to perform transactions, Isbank said.

While Turkish President Recep Tayyip Erdogan banned Twitter and YouTube last year and has declared himself “increasingly against against the Internet every day,” banks in the country are competing to meet the needs of a growing number of tech-savvy customers.

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bloomberg.com
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