Some ongoing rumors suggest that the Santa-Clara-based graphics manufacturer, NVIDIA, is planning to resort to some price cuts for its flagship graphics card, the GeForce GTX 280. The GTX 260 is also rumored to be heading for a lower price, but things are a bit more uncertain as compared to the GTX 280.
These rumors haven't started from someone inside NVIDIA, but from some of the company's board partners who have put up the GTX 280 for a significant price cut. Apparently, we are going to get the latest NVIDIA graphics models for as low as $499, which means that we will see an approximate price cut of $150. With the GTX 260 the rumors aren't so specific, but the estimated price is expected to be somewhere in the $299-$339 price range, helping NVIDIA to better compete with the Radeon HD 4870.