In this session from the recent Games for Health conference, Jeff Pepper, President and CEO of Touchtown, discussed his company's work in creating Dancetown - a PC-based dance game specifically aimed at older players and retirement homes, to give players regular exercise and reduce the risk of falling.
Touchtown is a 9-year old company out of Pittsburgh that was originally not a game company, but provided digital signage and TV to retirement homes. Two years ago, Pepper's daughter came home with Dance Dance Revolution and he "got hooked".
His daughter said 'Wouldn't it be great if your customers could do this?' But it seemed too hard for seniors, and Pepper thought "there's no way our customers would actually use this."