Microsoft Game Studios and Bungie Studios today unveiled more details on the worldwide debut of a new Halo 3 teaser ad. The ad will be aired on Xbox.com in Europe around 02.15 GMT on Tuesday 5th December. Gamers can experience Master Chief as they have never seen him before during the 60 second ad.
The ad will air in North America during ESPN® Monday Night Football on the 4th December and for the first time ever, will be simultaneously aired in Europe on Xbox.com. Everyone in the UK will get another chance to see the ad on TV, when it airs on Channel 4 on Friday 15th December at 22.45.
The ad, created by advertising agency McCann Erickson, will provide viewers with a unique and compelling look at Master Chief and the world of “Halo 3.” It is easily one of the most anticipated ads of the year. It underscores the innovative approach and driving influence the “Halo” franchise has commanded. The ad will also be available for download exclusively for Xbox 360 users via Xbox Live Marketplace.