Kaz Hirai (pictured) has been promoted from his position as boss of PlayStation's US efforts to the position of president and group COO of SCEI, heading up PlayStation's worldwide efforts. Current president Ken Kutaragi has taken the new position of chairman.
Jack Tretton has been named president and chief executive officer for SCEA replacing Hirai who will be moving to Tokyo, interviewed by Next-Gen a few weeks ago, was formerly SCEA executive vice president and co-chief operating officer.
David Reeves, , president and CEO and Co-COO of Sony Computer Entertainment Europe (SCEE), has been named as deputy president of SCEI in addition to his current responsibility at SCEE. Masaru Kato will remain in his current position as Deputy President and Group CFO.
Sony says Ken Kutaragi will "continue to oversee the entire SCE Group as chief executive officer, and will fully exercise his power". Clearly, the shuffle hs handed more power to Sony's global efforts into the hands of Hirai and Reeves, who have steered the company's efforts in Europe and North America. Kutaragi - known as the 'father of PlayStation' - has come under fire in recent weeks due to a series of problems with the launch of PS3, including delays and an inability to secure sufficient third party exclusives.
However, Kutaragi will continue to head the board of PlayStation's efforts. The reshuffle, according to Sony insiders speaking to Next-Gen, also replaces executives who have retired in recent years. In his new capacity Hirai will "bring his strong leadership skills and experience to fulfill his responsibilities as head of operations worldwide", according to Sony.