"Finally publishers have cottoned onto what gamers want. Lots of nice shiny things, bells-n-whistles and neat little books and figurines to show off to all our mates and show off our "elite-ness". Yes, I'm being sarcastic, but it is a new move for game publishers. While the 360 has its removable faceplate and can come in a variety of colours, designs and the like, they never really pushed sales of game SKU's across the counter in gaming stores.
Enter the Collectors and Limited Edition Game SKU's. The latest being an exceptionally good looking kit by Ubisoft for their next game by Gearbox Studios called Brothers In Arms: Hell's Highway. And if I do say myself, it's not half bad either. Generally packs like this and other Collectors Editions or Limited Editions were destined for the press as Press Media Packages. Where game trinkets were handed out in the hope the media would take more kindly to the game and give it a better look-in come review time.
Some of these Press-Promo-Packs set many a publisher back huge amounts of money, and they gave NO RETURN whatsoever. So, it makes sense to sell the buggers to the people that really matter, gamers. And, unlike when the first started popping up at a hefty $20 - $30 more (and in some case a LOT more) above the normal RRP of the game. Now the sell for as little as an extra $10 bucks on top of the normal RRP of a Standard Edition, yet usually offer the punter a great deal more to show for their money than a simple green case with a disc in it..."