A “gimmick” is an unusual feature in a game that breaks convention in some way. It could be a unique mechanic or a strange control scheme. In gaming culture, the word “gimmick” mostly refers to hardware features. After they hit the big time with Nintendo’s Wii Remote, motion controls became one of the most condemned gimmicks in recent memory. But why? What makes a gimmick a gimmick, and what can developers do to transcend the label?