The name of James Bond holds global recognition. The movies have consistently been well received, and Ian Fleming's novels are still popular. Activision secured the rights to the video-game franchise based on the character and movies and, during a recent event in Santa Monica, unveiled the first title developed for the publisher by Treyarch.
The game, Quantum of Solace, is a groundbreaking effort in many ways. Treyarch, which is developing the game for the PS3 and 360 (the demonstration during the event was shown on the 360) has worked closely with the movie company to present a game that incorporates elements from both Casino Royale as well as the upcoming release, Quantum of Solace.