Gamecyte writes: "Unless you've been living under a rock - a rock enchanted with Resist Gaming News, Level 10 - you probably know that Blizzard announced Diablo III this past weekend. The news was practically plastered all over the internet. But how? The company didn't conduct a massive PR campaign. To inform the general audience that the fire n' brimstone, hack n' slash sequel was incoming, Blizzard didn't do so much as lift a finger. Instead, with a simple viral marketing ploy and a clever picture, they relied on multiple existing audiences to do all the work for them."