Blu-ray. The Cell Processor. The RSX graphics chip. The PS3 was supposed to be the most insanely advanced gaming machine ever created. It was supposed to be able to deliver visuals well beyond anything capable on console or PC. According to Sony, the next generation wasn't supposed to begin until PS3 arrived.
So why is it, then, that all these PS3 games look just the same as they do on the Xbox 360?
When the PS2 first launched, Sony demanded that all games on the system be enhanced visually over their rival platform counterparts. The PS2 represented the next generation of gaming, and software was required to support this notion. With the PS3, Sony seemingly has no such requirements, offering us only that it "expects and encourages publishers working on PS3 titles to take full advantage of the technology and features that PS3 provides." Well, encouraging may not be enough. And promises for better looking games in the future don't really cut it. The PS3 is here now, it costs an extra $200 (at minimum), and the visual difference is questionable.
Don't believe it? 1up put the PS3 lineup to the test. They captured images and video of several games and their Xbox 360 counterparts - using the same exact capture device, with same type of connection cables, running at the same exact resolutions.