All Your Amiibo are Belong to us
Amiibo have been out in stores for a short period of time already, yet all consumers aren't sure of what exactly an Amiibo does. In a recent survey we've been running with hundreds of individuals on a general gaming website, well over 60% replied that they simply didn't know what an Amiibo was. This is problematic for Nintendo. Their potential buyers are simply unaware that their largest holiday push this year even exists, which rules them out from even considering making a purchase.