product-reviews.net writes: "What will the future gamers and movie watchers want for their choice of media? Some people believe that Sony's Blu-ray format is doing fine in sales of Blu-ray games, data and movies, while other people have the view that Blu-ray is tanking in a big way. We do live in a world that is either very mixed in views or misinformed on facts.
One option other than Blu-ray could be the Super Upscale future for DVDs, we have heard Toshiba working on something like that and this would apparently make the need for Blu-ray movies not necessary. That would have to be seen, but if it would be possible to upscale a DVD to near Blu-ray quality. Why the need for dearer Blu-ray discs?
Price will always be an important factor in the sales of Blu-rays, since we saw HD-DVD pull out of the format war the Blu-ray prices have increased and this will not increase sales. With Billions of DVDs in the world it would be a good choice for the people and environment to increase the quality of these through technology."