Perth's St John's Shopping Centre recently ran a competition called "Young Jones and the Temple of Lost Treasures" which saw local kiddies chasing around the place getting high street brands seared into their brains... whoops... looking for treasure.
See, loosely tied into the Indiana Jones movie of late.
The winner - according to the shopping centre - was "Young Jamie McNair, 6, from Auchterarder" - crazy name, crazy town. Anyway, fresh-faced young Jamie saw his name "pulled out of the hat by his namesake, and St John's Shopping Centre's Administrator, Jamie Nie!" No freaking way?!
And his prize... "The prize, a Nintendo Gamecube, was won after Jamie completed his treasure hunt entry for Indy's lost items, which were hidden inside retailer windows in the St John's Shopping Centre."