In 2005 the BBC conducted a large scale, nationwide survey to learn more about British media consumption habits and attitudes. Unlike many similar research efforts, the survey encompassed children of age six and upwards and included games amongst the media investigated.
The results were fascinating and were probably a wake-up call for the Beeb. The survey found that 98 per cent of children aged six to 15 play games at least once a month, the vast majority at least once a week. More surprisingly, games were rated as the single most important medium for six to 15 year olds, ahead of TV, music, cinema, reading, DVDs, the internet and mobile phones.