Carl Williams writes, "SNK has proven quite prolific in keeping their fans happy, either through re-releases of old franchise titles, taking established series in new directions or re-releasing formerly paid games as free. SNK are not completely stupid in releasing King of Fighters 2012 as a free game. There are ads interspersed in the game but the great news is, no In App Purchases to worry about. Just an ad or two, or you could pay $3 and buy King of Fighters 2012 and not have to worry about ads either. Your choice and SNK is giving it to you."