If you haven't purchased all the expansions or you have and want some new tricked out gear for your sims, the folks at EA have launched The Sims 2 Store Beta for online shoppers in the U.S. and Canada.
Right now there are about a 1000 items to choose from with more than 100 of them released exclusively via The Store. Look for constant upgrades to The Store over the next several months. Will we see a slick conversion for The Sims 3? Check back for more details as they are released. For now, click through for a look at the press release: