Why did the chicken cross the road? To get the high score! Okay, it's not a joke, but that's the basis of Crossy Road, one of the year's best and most important mobile games.
Developer Hipster Whale has crafted a simplistic and addictive "endless arcade hopper" that the world is quickly falling in love with. At the time of writing it proudly boasts an impressive five star average rating from over 40,000 users on the Apple App Store.
This being such a busy time for the video game industry and its biggest names only makes the success of the small stature game all the more impressive, but what is it and why does it work so well?