"Shigeru Miyamoto preaches that characters are born from great game ideas, not the other way around. You don't doodle a mascot and crowbar it into a vehicle - that's how you end up with the likes of Knack, Gex and Bubsy, and no one wants that. It's a line of thinking that explains why Mario's stories are so limp - he's just a 'guy who is good at jumping' - and why, in Splatoon, Nintendo currently finds itself making a game about warring squid factions. And it's why Captain Toad is an unusual Nintendo hero: he's a character defined by what he can't do. He can't jump and he can't run fast. You question the sanity of the organisation that promoted him to Captain."