BioWare has admitted that its not looking to kill the mighty World of Warcraft with its hotly anticipated MMOG currently in development.
"There hasn't really been anything that's been built to beat it [WoW] yet - but we just want to be competitive," the developer's Gordon Walton, co-studio director at BioWare Austin, revealed in an interview on 1up.com.
"Will some people who play WoW play our game? Of course. But we'd be better off if we got new customers, too. It's not a zero-sum game out there".
BioWare's MMOG project has been shrouded in secrecy previously, but breaking silence on it in the interview the dev additionally spoke about the philosophy that's forming the backbone of its game.